Last updated: 2 July 2026
This website, www.theunapologeticceo.au (our Website), is owned and operated by Cherie Rudzitis trading as The Unapologetic CEO (ABN 98 720 213 790) (we, us, our). We're committed to protecting your privacy, and this policy explains how we collect, hold, use and manage your personal information. By using our Website, you agree to this Privacy Policy. If you don't agree, please don't use our Website. We may update this policy from time to time by posting a new version here.
This Privacy Policy applies to all personal information we hold. "Personal information" under the Privacy Act 1988 (Cth) means information or an opinion about an identifiable individual, whether true or not.
By using our Website, downloading the checklist, or booking the Business Dependency Audit, you consent to us collecting and using your personal information as set out in this policy.
We collect personal information that's reasonably necessary to provide our services to you — mainly the free checklist, our mailing list, and the Business Dependency Audit. This may include:
We collect this directly from you — when you download the checklist, join our mailing list, book the Audit, or otherwise contact us.
We use your personal information to:
We don't sell your personal information. We only share it with the third-party providers who help us run our business — currently Stan Store (checklist delivery), Kit (email marketing), and Calendly (booking and payment processing) — and only for the purpose of providing our services to you. Some of these providers may be based overseas, meaning your information may be processed outside Australia.
We take reasonable steps to protect your personal information from misuse, loss and unauthorised access. We keep personal information only as long as reasonably necessary for the purpose we collected it, or as required by law (generally up to 7 years for business records), after which we take reasonable steps to securely destroy or de-identify it.
Our Website may use cookies to improve your experience. You can disable cookies in your browser, though some parts of the Website may not work as well if you do.
Our Website may link to other websites, including Stan Store and Calendly. We're not responsible for the privacy practices of those sites — please check their own privacy policies before using them.
You can ask us what personal information we hold about you, request a correction, or ask us to stop using your information for marketing, by emailing hello@theunapologeticceo.au. If you're not satisfied with our response, you can complain to the Office of the Australian Information Commissioner.
If a data breach occurs that's likely to result in serious harm to you, we'll notify you and the relevant authority in accordance with the Privacy Act.
For any questions about this policy or how we handle your information, email hello@theunapologeticceo.au.